Instructor | Professor Michael Ornstein |
Date | Wednesday, May 6, 1998 |
Time | 9:30 a.m. - 12:00 noon and 1:00 - 3:30 p.m. |
Location | Room B01 Schulich School of Business |
Enrolment Limit | 45 |
This course provides a broad review of the research on questionnaire
design, setting out design guidelines but also showing how good
survey design involves researchers carefully defining their own
goals. The review will be set in the context of three generations
of research on question design, ending with a detailed discussion
of the last decade's cognitive approaches. In addition to individual
items, there will be discussion of the questionnaire as a whole
and of 'context' effects deriving from the sequence of questions.